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{
{
Persona or Department: Product and Growth Execs + Teams
Company Type: Early-stage B2B SaaS (with a DEV/AI-First focus)
Use Case: banging their heads why their first-time users churn
Key Value Proposition:

I help your best-fit customers find value in your product so they stay and don't churn.

}
Problems and pain points:
{
0:
{
Primary Problem: Your team struggles with how to successfully activate users in a targeted way
}
1:
{
Questions that usually arise:
{
0: How do we simplify our onboarding flow?
1: How do we get our users hooked with our core value?
2: How do we get them to stay and pay?
}
}
2:
{
Success comes in three distinct phases:
{
THE SETUP: Users learn what makes your product useful.
HELL YES!: Users find your product beats their current tools.
THE HABIT: Users repeat these 'hell yes' moments and keep coming back.
}
}
}
Our capabilities:
{
0:
{
I help you optimize your activation flow to deliver clear value and drive user success.:
{
0: Get guidance on what makes your users stick.
1: Uncover why users churn during first product experience.
2: Turn your flawed activation process into one that makes your customers stay and pay
}
}
}
Product Category and Features:
{
0:
{
Product Category: Activation Advisory
}
1:
{
Feature: Pinpoint what makes your users say 'hell no'
Action: Review and understand the current issues within your activation milestones and identify key friction points to see exactly what’s holding your best-fit customers back from churning.
}
2:
{
Feature: Uncover your most compelling activation metrics
Action: Define your product-specific activation metrics (users saying 'hell yes') that are simple, actionable, predictive, and correctly time-bound in order to track what works.
}
3:
{
Feature: Optimize your journey to activation for faster hooks
Action: Redesign activation journey showing key activation points so that your users get hooked faster.
}
}
Desired Outcomes:
{
0:
{
Summary: Get a better activation process that helps users find value faster and keeps them using your product
}
1: You'll get an idea of how activation optimization will make your users stick to your product
2: You'll know which parts of your activation make your users bang their heads against the wall
3: You don't have to be an activation expert. I'll handle that for you
}
}
}

Product Activation Optimization

€9000

one time payment – upfront

Start the Process
  • Two 75-minute consulting sessions on Google Meet
  • Product Activation Audit
  • Product Activation Metrics Canvas
  • Activation Journey Map (ready-to-use)

Discounted Price: €5000 — for seed funded startups

{
FAQs
{
0:
{
question: What do I actually get at the end of the process?
answer:
{
0: By the end of our process, you'll get:
1:
{
0: Hands-on product activation advice on how to fix your time-to-first-value (TTFV)
1: A clear understanding of what makes your product stick from your value proposition to saying 'hell yes' to your product
2: Insights into why your champions churn during their first product experience
3: A transformed activation process into a product that sticks with your champions
}
}
}
1:
{
question: How do we get started?
answer:
{
0: While we’ll send you an intake Questionnaire ↗, we will do a self-serve exploration of your current product. In our first workshop, we will then have our eyes on your most pressing issues.
}
}
2:
{
question: How long does the process take?
answer:
{
0: End-to-end, the process takes roughly two weeks to provide you with an optimized activation process that ensures product stickiness and reduces TTFV.
1: However, this timeline is highly dependent on how quickly your team can provide feedback. Be prepared to sync with your team in a timely manner to keep the final stage of the process moving forward.
}
}
3:
{
question: What kind of support can you provide during the activation process?
answer:
{
0: Our support includes product activation advisory, which encompasses:
1:
{
0: Pinpointing what makes your champions say 'hell no' by reviewing current issues within your activation paths
1: Uncovering your most compelling activation metrics so you can track what works
2: Optimizing your activation journey for faster hooks by linking them to business outcomes
}
}
}
4:
{
question: Will you interview our customers or do primary research?
answer:
{
0: We do not conduct primary research such as talking to customers or reviewing your existing product usage data.
1: We rely on you to provide insights based on your expertise in your industry and customers.
2: This approach helps keep costs down, speeds up the process, and ensures you remain the subject matter expert.
}
}
5:
{
question: Will your process improve our activation rate on the product?
answer:
{
0: In some cases yes, in other cases no.
1: Activation rate improvements depend on factors directly related to user engagement such as onboarding experience, user interface design, feature accessibility, user support, and the overall value the product provides to the user.
2: Our promise is to help you find the best possible way to clearly hook your champions.
}
}
}
}